"Generating traffic to your website is like the lifeblood of your online presence, without it, your website is just a billboard in the middle of nowhere."

Introduction:

           Facebook works on a simple yet efficacious rule of Attention, Interest, Desire, and Action (AIDA). You must be in front of their eyes most of the time to get more traffic. Here are some strategies that will work for your wine business. You can even tweak them according to your working capacities and ideas.

With that said, here are 5 #Ways to drive traffic to your website using facebook! 👊

1. Be their solution

            Any marketing strategy aims to generate demand amongst its target audience. Take up the USP of your wine and advertise it to resonate with them. Once you arm your product with the USP (that resonates), it becomes a conversation amongst the social media users that send more people to get an essence of who you people are—resulting in more traffic. USP is always a competitive advantage. Be the one-stop solution for all wine connoisseurs and enthusiasts. For instance, you found out that your low-sugar wines are the best-selling ones with extensive research. So beat it. Now your marketing campaigns would flaunt your "low-sugar wines" with a notion of how sugar can affect your health. This will become the highlight of your product and give you more traffic from the platform. You might know that with a transitioning lifestyle, people are adapting to veganism and going off sugar. You can leverage this too. See how Dry Farm wines have created their word.

2. Capture their hearts with content batching

            You cannot be everywhere at one point in time. But your social media can help you spread your wings across the globe. The key benefit of using Facebook is that you get to respond to people in real time and capitalize on your audience. It's always good to batch your social media content, so you use them when they are much needed. For instance, people would be intrigued to take out their wine glasses on a hot weekend to pour happiness and rejuvenate. Time-sensitive is also a part of moment marketing, and you will always see enhanced results.

3. Video content to grab their attention

            Videos and moving images are undoubtedly the best way to grab more eyeballs. Even social media platforms like Facebook, Instagram, LinkedIn, and Twitter give more video content traction when created with a specific objective. Once the attention is caught, your video should ensure that it holds them for a while. Creating videos with exciting graphics and compelling fonts will improve the chance of making a win-win situation. With this, you encourage people to visit your website and gain traffic there.

The prime rule of Attention, Interest, Desire, and Action (AIDA) is effectively met when you start using video content to boost traffic. Keep it concise, as the average attention span has declined. Animations, boomerangs, infographics, and slow-motion work best for video content.

4. Storytelling helps you build connections

            Stories are something that will keep you curious throughout the time they've been told. Brands happily leverage the art of storytelling with their captions, imagery, videos, etc. Since videos are a mode of entertainment, they will immerse your prospect in your winery. For instance, if you share your brand's story, your process, showcase the beauty of your vineyards, etc., people would interestingly view them and feel a part of it. Psychology says people love stories, and when they are in visual form, they capture their minds.

            They say "Behind the scenes" is fun. Have you ever seen "Behind the bottle?" Dry Farm Wines have implemented this practice. They fabricate and orchestrate stories of their wine bottles in their videos which drives more traffic to their channels. The effort in manufacturing each bottle and producing wine with the premium standard justifies the pricing. All sorts of instances can be beautifully crafted in the form of stories, which will be your highly potential marketing product.

            Also, people convert more when they see a customized or personal approach. The wine brand owners, manufacturers, and people who work in wineries can come on camera and voice their opinions about their products. Their authenticity increases, creating a long-lasting impression on the audience, giving them a personal touch, and increasing brand loyalty.

5. Create irresistible offers

            Gifts, subscriptions to wine clubs, discount offers, etc. These will always become an ideal coax to stack more wine bottles into the rack. With offers and discounts, your prospects become paid customers, and the journey never stops them from becoming recurring clients. They become the advocate of your brand and increase their words helping you reach the glasses of more consumers. With even a minor increase in conversions, you will gain many benefits as the potential to reach a broader audience increases exponentially.

            Providing gifts, loyalty points (to ensure repeated sales), savings on orders, and discounts will always fetch you more consumers. These offers can collaborate with your best-selling wines, intriguing stories, and compelling videos. If the ad is in video form, you need to ensure that it meets the ideal timelines, so people don't go off the tape. Something similar has been executed by an Australian-based brand Virgin Wines.

What do we learn and understand here?

            Starting with Facebook or any social media channel, for that matter, may be daunting and overwhelming. Give yourself time to learn about Facebook and understand what goes behind your campaigns. The best part about Facebook is that it provides a sundry of data points for you to understand and optimize your campaigns. Putting up more social media content, engaging with your audience, creating Facebook pages, and other cross-promotion activities can bring traffic to your wine business. You can always corroborate your strategies and the campaign's effectiveness from an expert. The idea is to maximize what's working and learn from what's not.

Conclusion

Like a Facebook page, a winery is a business that needs to turn a profit to stay in operation. Investing in Facebook's "Algorithm" will make you more credible, and your videos will begin to receive more attention. The good news is that Facebook advertising is low-cost, highly targeted, and simple to set up. A post (such as a recipe, a process, educational content, or a game result) or your Page can be promoted. For example, you may locate Pinot Noir drinkers over 25 in specific areas by utilizing the targeting options. Understanding Facebook marketing has a learning curve. When it comes to viral marketing, Facebook will tell you that asking questions is effective. Others will point you toward hilarious memes or surveys. Reading your audience is what we advise. For example, a group may request statistics and citations on biodynamics. Possibly a "social" group would like to see images of your vineyard dog. Maybe you have one. As a result, Facebook serves as an extension of your company's brand identity. So, stay true to yourself, post content your followers will find interesting, and you'll see results.

In other words, keep in mind that Facebook is just a tool. If you want to increase traffic to your website, using Facebook is an excellent idea to achieve desired results. Also, use Facebook links frequently to direct people to your website. If you want to sell wine directly, make sure you like, link to, and support your customers' objectives. Setting up and managing your Facebook focus may be done in various ways.

Don't forget to put this effective instrument to use in pursuit of your most important goals. As we just chewed over, it's a learning mechanism. And while you work on Facebook to generate traffic, you keep gaining knowledge about how to leverage the functionalities to get more traffic with Facebook. This article aims to help you understand the benefits of Facebook and how you can utilize the power of organic and inorganic strategies to make the best of your time and effort.

Building and executing strategies that work best for your business is the only thing that will fuel your growth. You may only see a positive shift when your goal is definitive, and a plan is on point. But this may take a lot of time and effort and can be a risk to save yourself time and set forth efficient strategies; our agency is here to help you render the best results.

Find out how WINE-AGENCY.COM can help you grow below!

MORE ABOUT US - BOOK A DEMO - HOW IT WORKS